Privacy Policy

Last Updated: September 10, 2026

Violet Dye Co respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit violetdyeco.com.

1. Information We Collect

We collect information you voluntarily provide — such as your name and email address when you contact us or join our email list. We may use these email addresses to respond to you and send occasional Violet Dye Co news or product updates. Every broadcast email includes an unsubscribe link. We may also automatically collect non-personally identifiable information including IP address, browser type, pages visited, and referring website.

2. Analytics & Tracking Tools

This site uses Google Analytics 4 to collect anonymized data about your visit — including pages viewed, session duration, and general location. This data is used solely to improve our content and understand traffic patterns. You can opt out at any time by installing the Google Analytics Opt-out Browser Add-on.

3. How We Use Your Information

We use the information we collect to respond to inquiries, send occasional Violet Dye Co news or product updates, analyze website traffic, and monitor site health. We do not use your information for automated profiling.

4. Sharing Your Information

We do not sell your personal information. We may share information with trusted third-party service providers — such as email platforms — solely to assist in operating our website and responding to inquiries. Payment processors and shipping carriers used for purchases have their own privacy practices.

5. Purchases

Payment is not collected through this website. Purchases are completed through the checkout process, where the applicable payment provider's privacy practices apply. Our products and purchasing process are intended only for people 21 years of age or older.

6. Cookies

We use cookies to enable analytics and improve site functionality. You can instruct your browser to refuse cookies, though some parts of the site may not function properly if cookies are disabled.

7. Your Choices

• You may opt out of marketing emails at any time using the unsubscribe link in any email we send.
• You may opt out of Google Analytics tracking using the browser add-on.
• You may contact us to request access to, correction of, or deletion of personal information you have provided.

8. Children's Privacy

This website is not directed to children under 18. We do not knowingly collect personal information from anyone under 18.

9. Contact

Questions about this Privacy Policy? Use the contact form on our site.